Topaz Labs x WhiteWall: An Elite Partnership For Photographers

Topaz Labs x WhiteWall: An Elite Partnership For Photographers


Printing one’s image can be one of the greatest tests a photographer can face. You need to choose the correct paper, check the color, and work with highlights and shadows. To get a good print, thus, requires immense patience and knowledge. WhiteWall, one of the leading photo labs in the world, has been doing a great job providing exceptional prints for a very long time. Seeing their exceptional work, Topaz Lab, one of the leading AI-powered imaging and video software companies, has now partnered with the photo lab to offer their services to photographers. Here’s exactly what you can expect.

Topaz Labs has over one million customers, and with this exclusive partnership with WhiteWall, the company will include these print services in the Gigapixel app at the end of 2024. This was a critical milestone, as one can upscale their images with Topaz Labs AI-powered services, while also getting a chance to print their work from WhiteWall, which offers gallery-level prints. “This exclusive partnership brings together two industry leaders and shows how great the synergies between Topaz Labs and WhiteWall are—a milestone for sophisticated AI-based image processing and high-quality gallery-quality printing,” said Alexander Nieswandt, founder and CEO of WhiteWall.

As part of the latest version of Gigaprint, which is within the Gigapixel software, one can easily upscale and print their images. The software includes a dedicated color preview, with the integrated print wizard offering premium prints. Furthermore, one can upscale an image to their desired output size, check the color accuracy, while the app will warn one if the colors are deviating from the original image. There is also a face recovery function, which allows one to restore the details of damaged or low-resolution portraits.

Through this collaboration, both Topaz Lab and WhiteWall are offering free six-month trial licenses to photographers. The distribution of the licenses will begin on April 17 through WhiteWall’s newsletter. However, if you haven’t signed up yet for WhiteWall’s newsletter, you must do so now and make a minimum purchase of $99. Furthermore, the license is limited in number, so you must hurry.

In addition, this partnership also allows Gigaprint users to get a chance to access UltraHD printing, which features high-quality prints behind ultraHD acrylic glass. One can choose sizes between 30cm (12-inch) and 152 x 101cm (60 x 40-inch). The price of the prints can be anywhere between $150 to $1,300 based on the size. And one will not even need a frame, since the prints come ready to hang.

“Customers are coming to us to achieve the highest quality images and footage possible,” said Eric Yang, CEO of Topaz Labs. “So when presented with the opportunity to partner with WhiteWall—the world-renowned photo lab for quality—the collaboration just made sense.” The collaboration is perfect for professional photographers and serious enthusiasts who want the best of both worlds. On one hand, you can upscale your old photographs, including ones shot on film, and then you can sell the prints with the help of Whitewall. Furthermore, shipping is available around the world, and photographers in over 50 countries can access WhiteWall’s products.

For more information, visit WhiteWall’s website.



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