Google search is going AI. First Google AI Overviews, and now Google AI Mode, are answering user queries with AI-generated results. AI is changing the Google search. It is time for you to pay attention to AI Mode.
I have already explained Google AI Overviews. It is the time to learn what Google AI Mode is and how it is bringing a massive change to organic search.
You will also learn how AI Mode can impact organic traffic. How to get your website featured? Which content strategy is best?
Here is what you must know.
Google AI Mode:
What is Google AI Mode?
Google AI Mode is the new way to search for the answer. It gives direct solutions to user queries. Most questions get branded references.
AI Mode is powered by the same AI Overviews system. You can also access Gemini 2.5 Pro, which is the latest and most intelligent AI model from Google.
The results in AI Mode come from the combination of knowledge graphs, traditional search, and AI-generated solutions.
When you run the same query on both AI Overviews and AI Mode, you get different results.
AI Overviews results are based on search algorithms. AI mode results come from multiple sources with deeper meaning.
In other words, AI Move gives more concise and clear answers than AI Overviews.
How to Access Google AI Mode?
Google AI Mode is available in the U.S., U.K., and India. AI Mode will roll out to 100s of other countries in coming weeks.
If you are living in the countries with Google AI Mode, then you will see a different Google homepage than the traditional one.
The Google homepage now displays 3 options:
- Search by Voice
- Search by Image
- AI Mode
Evolution of Google AI Mode:
- Google has been building AI since 2017.
- In March 2023, Google launched Bard.
- In December 2023, Google announced the new LLM Gemini.
- In February 2024, Google rebranded Bard as Gemini.
- In May 2024, Google launched AI Overviews.
- In May 2025, Google released AI Mode.
- In July 2025, Google launched file upload and live video search capabilities to AI Mode.
AI mode is part of Google’s family of AI tools.
Google’s family of AI tools includes
- VEO (Video Maker)
- Imagen (text-to-image model)
- Project Mariner
- AI Mode
- AI Overviews
AI Mode vs. AI Overviews:
Google gets two AI features in search results: AI Mode and AI Overviews.
Both are powered by Google Gemini yet work in different ways.
Here are the differences between AI Mode and AI Overviews:
- Reasoning: AI Mode is better at reasoning. AI overviews provide the summary of the entire solution, but AI Mode goes deeper and offers a conclusion.
- Understanding: AI mode also understands images and photos. But AI overviews lack this feature.
- Complexity: AI Mode is best at solving complex problems. AI Overviews offer fact-based answers.
- Follow-Up Questions: AI Overviews do not take follow-up questions. AI Mode allows you to chat and ask follow-up questions.
- Uploads: AI Overview does not accept photo uploads. AI mode accepts image and PDF uploads to provide better solutions.
How to Get Your Content Featured in AI Mode?
SEOs are asking questions like how to rank in AI mode. Google made it clear that GEO or AEO does not help to rank in AI results.
Then what does?
Here is how you can rank your content in AI mode:
Traditional SEO:
Google still considers traditional best SEO practices over GEO or AEO.
Site health, helpful content, and natural backlinks play important roles in landing your website in AI Overviews and AI Mode.
Indexing:
Only indexed webpages get the chance to rank in Google AI Mode or AI Overviews. You must check your Google Search Console report to find out which pages are indexed.
Take help of the URL inspection tool to find out errors in indexing.
Follow Google guidelines to improve content quality and indexing.
Forums and Discussion Boards:
Be active on relevant forums and discussion boards.
Join Reddit and increase your Reddit Karma.
Not only Google, but ChatGPT also uses Reddit discussions as references.
Schema Markup:
Schema markup is still relevant. Use necessary structured data to tell LLM crawlers the information they need to know.
Use relevant schema such as article, website, recipe, FAQs, etc.
Digital PR:
Digital PR is essential.
It helps you gain traffic, mentions, and backlinks. Multiple brand mentions increase the chances to get features on AI Mode and AI overviews.
Create shareable content.
Choose a PR distribution platform to connect with journalists.
Conclusion:
AI is the future of Google search. Google is increasing the family of AI tools with AI Mode and AI overviews.
SEO experts are debating how to appear in AI search on Google or how Google AI has taken the first spot for billions of queries.
No matter what your reason is, AI is there, and you must adopt it to improve your website’s organic position in AI Mode.
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